Stop guessing what your customers think. Start knowing.
We find out what your customers actually think. Then we help you do more of what they love (and everything gets better).
There's usually a gap between what businesses think their customers think, and what their customers actually think.
We live in that gap
We’re not a traditional research agency (but we know some fab ones). We’re not consultants that deliver a deck and disappear. We’re the people who have the conversations nobody else is having and then tells you what you actually need to know so you can make the changes that will make a proper, commercial difference.
What happens when you actually know
We work directly with brands as well as indirectly via our agency partners as well as with agencies to solve a million and one problems that all have ‘not knowing the customer properly’ at their root. Here’s a few examples of the kinds of thing we’ve helped our clients achieve…
Sales of an upsell product increased from 8% to 14%
For ZenAuto, a car leasing brand. We found out what customers loved about the product and then shouted about it in comms and on the site.
Helped an agency group find new growth opportunities and provide an even better service to their clients
We spoke to Audience Collective’s clients to get an honest, independent view of what was working and what wasn’t which we built into themes for them to focus their efforts on.
Gave a mortgage brand confidence that their rebrand would be distinctive and memorable
L&C’s could launch their new brand knowing their creative would speak to their target customers and drive the associations they were after.
What we do
Really know the customer and you'll do better workWhat they love, what frustrates them, what would make them stay…or go. Build a brand or a campaign around what really matters to customers and it will get better results.
For agencies who want to properly understand their clients and do great work they love.Spot risks early, find growth opportunities, and turn good relationships into long ones or just get a measure of how you’re performing (in your client’s eyes) over time. Your clients will defo notice the difference.
Product & launch validation
Before you spend mega bucks, actually find out if it's going to land.We’ll tell you what your target customers actually think, not what you hope they think. Better to know now than after the campaign goes live.
Why Robyn Inc?
We’ve been the client, we understand the commercial pressure, the politics and the demands that come with doing a great job for our brands. We know what it’s like to be on the receiving end of insight, to be the marketer who has to make the decision, justify the budget, and live with the results.
We do.
We've spent over 15 years as brand and marketing leaders…running campaigns, developing products, improving digital experiences, managing agencies, and making commercial decisions. We know what good insight looks like when it lands on a decision-maker's desk. And we know what happens when it doesn't.
That experience changes everything about how we work. We don't just find out what people think — we work with you to do something about it. Because insight without action is just an interesting conversation.
We're fast. Most projects completed in 4–6 weeks.
We're transparent. Fixed-price package options, no hidden extras.
We're independent. Your customers and clients talk to us openly because we're not you.
Don’t take our word for it…
"Vicky was instrumental in helping to bring our clients' brand positioning to life through informed customer-led thinking. What stands Vicky apart is her passion for the client and the subject matter. Her appetite to get to the heart of the customer voice is infectious and we can't wait to work on the next project."
— Creative Services Director“Vicky is brilliant, and the research she does is worth its weight in gold. We were still working from assumptions about our target audience — who they were, what mattered to them, their pain points and how we should position the new product. The findings were super insightful and incredibly valuable. It has helped us set a clear strategic direction that's based on evidence.”
— Katie Neal, Co-Founder of The Pinata LabIf you’re not sure what your customers actually think…let’s fix that
Let’s start with a 30-minute call. Nothing as forward as a pitch or a proposal, just a chat about what you're trying to figure out and what you’re trying to achieve so we can understand your world a little better.